Classic Specs: Social & IRL Campaigns
I wore a lot of hats during my time at Classic Specs. In addition to the profile pieces in this portfolio, I also managed all content and social marketing for the brand — from ideation to development to execution. Here are a few of my favorites.
Campaign: #ClassicCreatives with Jon Burgerman
To help create some buzz around Classic Specs as an artist-driven eyewear brand, I tapped Jon Burgerman – a popular UK-born artist famous for his psychedelic doodles – to create an improvisatory art piece on a blank canvas made up of eight boxes of our packaging. We encouraged our followers on Instagram to share a photo of an art project they were working on using the hashtag #classicspecs for a chance to win one of these illustrated boxes.
Classic Specs Art Studio Pop-Up
To help boost foot traffic and drive Classic Specs’ artist-focused message in retail stores, I created the Art Studio Pop-Up program, which featured artists Sunny Eckerle and Vivian Shih live-painting original artwork in Classic Specs’ Brooklyn and Los Angeles locations.