Copywriting at Thinx

I was Thinx’s in-house copywriter, where I wrote about the magic of period-proof underwear for your cycle and the planet. I worked directly with our marketing, design, and brand teams to lead and write all Thinx copy, and developed the messaging strategies around our product launches (like our ultra-light, easy to dry edition Thinx air), as well as the verbal identity and style guidelines for our full portfolio of brands (Thinx BTWN, Speax). Here’s where those words appeared:

• Website and landing pages

• Direct response ads

• Emails (e-commerce, community engagement)

• Product packaging

• Product descriptions

• Direct mailers

• Verbal + writing style guidelines